Global Hospitality Company
- An international hospitality company spent two years planning how to migrate over 100 million loyalty club members profile data into a more scalable cloud platform.
- The migration effort stagnated without a lean programmatic approach.
- ImagineX managed 100+ personnel across various technology teams including web, mobile app, middleware, CRM and others by aligning them toward a consolidated release plan using concepts from the Scaled Agile Framework methodology.
- Coordinated with the vendor providing the cloud platform to ensure proper setup and implementation.
- Within 6 months, the project went from an idea to a functional tool. A rigorous testing effort was done to ensure minimal defects and disruptions to club members and their ability to make bookings.
- After 10 months, the solution was rolled out globally.
- This platform is the foundation for other critical functionality such as migrating members from a 4-digit PIN to a complex password, social login, and progressive profiling.
Technology & Tools
SAP Customer Data Cloud (CDC)