She is Why I Read
March 5, 2020 When I’m not at work, I am a voracious reader and book blogger. I blame it on my mom. She...
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Role of Technology in Brand Positioning
January 31, 2020 While at a recent breakfast, a Delta Air Lines senior marketing leader walked us through key messages shared at the Consumer Electronics Show (CES). The impact for the airline was unmistakable. In its 95th year of existence, Delta positioned itself as a technology innovator by landing these points (… landed, get it?):
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Part of the Ship, Part of the Crew
July 8, 2019 Ecclesiastes laments that there is nothing new under the sun. In Enterprise IT we see new technologies trying to solve...
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Agile Development with Legacy Software
May 23, 2019 Strategies for ensuring project success and reducing technical debt, Part 1 Legacy code. There’s no other words that scare software...
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Transitioning from Scrum to Kanban
February 7, 2019 Many times we focus on determining our agile approach upfront; should we follow Scrum or Kanban? Well, what happens when...
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My Family’s Cool Runnings
October 22, 2018 In the early part of 2016, my work life was about to experience a major shake-up. I had been working for...
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The Value of a Product Owner
July 26, 2018 The planning stage of a project is an exciting time with lots of decisions to be made. You will always...
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There is no “i” in “team”
June 4, 2018 Eighteen times a year, you’ll find me at the Mercedes-Benz Stadium in downtown Atlanta, cheering on the Atlanta United Football...
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Honoring Those Who Serve
May 30, 2016 On this Memorial Day, the entire ImagineX team takes a quick breather from building an amazing and unique tech consulting firm,...
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The story behind our name
February 26, 2016 Since launching our new technology consulting startup, we've received many questions about our name, ImagineX. So, here's the story behind...
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Personal Data Analytics and IoT
January 15, 2016 I recently read a book by Thomas Davenport and Jeanne Harris entitled Competing on Analytics. My data-inclined colleagues recommended it to understand...
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Hello Barbie
December 7, 2015 Mattel went to market during this holiday season with it’s Hello Barbie product “digitized”. Suddenly my kid’s (soon to-be toy)...
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